Dr. Boyce: JP Morgan Nows Owns a Chunk of Ebony/Jet – The Death of Black-Owned Media

by Dr. Boyce Watkins.

One of the last holdouts in the onslaught of major corporations seeking to take over the black-owned media space was the Johnson Publishing Company, which runs Ebony and Jet Magazines.  As Essence Magazine, BET and other outlets found themselves running into the arms of a financial white knight, the Johnson family fought hard to maintain its independence.  That quest was hindered when it was recently announced that JP Morgan Chase has bought a substantial stake in the company.

The announcement of the partnership represents the end of a 69-year period during which the company was family-owned.  The terms of the deal were not disclosed, leading some to wonder why the owners want to keep the numbers a secret.  My guess is that pride is playing a role in the secrecy, like a proud father who doesn’t tell his children that he borrowed money from the neighbors in order to pay the light bill.

Desiree Rogers, the CEO of the company, went out of her way to tell Richard Prince of Jounal-isms that the bank would only hold a minority stake and have a presence on the board.

It was “very important that the company remain minority-owned,” she said, claiming that it “gives us the capital to move forward with the plans we’ve been working on — the continuing ‘rebranding’ of Ebony, which includes remaking the magazine’s digital platform; rebranding the pocket-sized Jet magazine, as it did with Ebony; and marketing the Fashion Fair cosmetics line more effectively.”

If there were ever a source of pride in black media, it would be the Johnson Publishing Company.  Founded in 1945 with an initial press run of 25,000 copies, John H. Johnson built Ebony Magazine into a media beast, with a circulation of 1.9 million in 1997.  Jet was founded in 1951 and had an equally impressive amount of success.

Most of us remember the happy days of Ebony and Jet, when both magazines had unquestioned power within the black community.  Minds were shaped and stars were born within the pages of those magazines.  But with power comes some degree of arrogance and complacency.  Many felt that the Johnson family was too slow to adapt to the sudden rush of Internet media, which reshaped the landscape no less violently than a business version of Hurricane Katrina.  Suddenly, coveted space within these magazines that once sought thousands of dollars for even the tiniest ads commanded only a fraction of previous value.

This partnership between JP Morgan Chase and the Johnson family, quite honestly, bothers me.  I can also tell by the careful words used by Desiree that it bothers her too.  Most of us are incredibly uncomfortable with the fact that the ability of African Americans to find our own voice has been slowly imperialized by big, wealthy (mostly white) corporations.  It all seems harmless at first, like the pimp who offers food to the hungry girl in the bus station.  Before long, the girl is wondering how she ended up on the corner turning tricks for another hit of blow.

Not to be exceedingly dramatic about all of this, the truth is that media is an awesome force in our society.  It shapes minds and affects the dreams and visions (or lack thereof) of our children.   NASA had an overabundance of applicants for its astronaut program because of televised space missions.  HBCUs saw a boost in their enrollment numbers because “A Different World” was on the air every week.   Now, little black boys who would have made outstanding doctors, lawyers and fathers, are hoping to grow into Lil Wayne after watching the BET Awards.  On the female side, young black girls are seeing women like Nene Leakes and Shaunie O’neal (Executive Producer for “Basketball Wives”) being introduced as “empowerment speakers” at the Essence Music Festival.  When Shaunie O’neal is chosen by CNN as the expert commentator on black female images in media, there’s not a damn thing that the black folks at Essence can do about it without the Time Inc. pimp hand being presented in full-effect.  If only our girls could aspire to be more than basketball wives.

One of the greatest challenges for African Americans seeking to build institutions and navigate their way through a capitalist society is to fully understand the power of money and capitalism.  Money is like a drug: it can make you healthy and strong, or it can turn you into an addict.  By trying to keep up with the insatiable monster of profit maximization and believing that the bottom line is all that matters, black media companies are finding that selling their power is the only way to survive in this economy.  What is true, however, is that BET could have been a profitable entity while maintaining black ownership and focusing on a duel bottom line of revenue generation and community empowerment.  But money becomes the trump card for even the most dastardly of corporate decisions, which is almost like a man marrying an evil woman just because she’s pretty.

The point is that black ownership in media must be considered to be an issue of cultural security.  The same way the United States doesn’t allow too much foreign ownership of its airlines or nuclear power plants (without regard to how much extra money they can make by selling out), African Americans must understand the value of keeping specific assets within the control of black people.   No matter how well-intended a partnership might be on the surface, the truth is that when the hard decisions are being made and that white editor comes into your office to tell you that your article is too radical, you have no choice but to stand down.  Power comes with ownership, nothing less.  Black folks need to learn this valuable lesson.

Dr. Boyce Watkins is a Finance Professor at Syracuse University and author of the books, “Black American Money” and “Financial Lovemaking 101.”  To have Dr. Boyce commentary delivered to your email, please click here.

 

 

 

  • Kevin Adams629

    This article by Dr. Boyce is speaking to black culture ,black history, black ownership..Its important that we as black people reserve and protect our culture ,history and power. This is more than an article. This is a wake up call….

    • http://www.facebook.com/profile.php?id=1160804300 Monica Tucker

      Ditto

  • http://www.facebook.com/profile.php?id=1160804300 Monica Tucker

    What’s really going on?

    • Aaron

      Don’t Ask Don’t Tell!

  • http://www.facebook.com/people/Shakka-Zulu/1379420279 Shakka Zulu

    The hand writing was on the wall when Desiree Rogers took over as CEO of Johnson, I knew we were going to see a shift in the direction of this publication…Even though I did not care for most of their articles, especially the ones glorifying Obama and having his image plastered over their publications without him or his administration paying a dime for advertising in black publications…Mr Johnson is rolling over in his grave to see what he worked for has been taken over and put into the hands of Zionist Jews…We need to protect what we own and should never let white people into our organization, because that is usually all that is needed for them to have you sitting outdoors, ask the natives how well helping them to survive their first winter went over, they are now living on reservations with these people holding acres of land they never paid for…

    • SapphiresMomma

      LOL!

      “Mr Johnson is rolling over in his grave to see what he worked for has been taken over and put into the hands of Zionist Jews…”

      And just how would you know this?  

      If Mr. Johnson were alive he would be doing much of the same things that are being done now!!!

      And that is because he was a very decent businessman!

      • LSmith

        I’d have to disagree.  Being a decent businessman equates to “ownership”, unless you intentionally seek to take the company fully public from the beginning.  This phenomena of slow corporate takeover isn’t new, it’s been happening for decades in the business world.  It’s “normal”, actually.  (See ATT&T’s buyout of T-Mobile for something more recent)  Point Blank, if Mr. Johnson had wanted to do this at any point while he was still alive…..he would have already. 

        • SapphiresMomma

          Sorry, I disagree.

          With rapid technology changes, low readership of Ebony & Jet, in addition to Mr. Johnson being ill for some time before his death, he prob did not even have an opportunity to see what was happening, or at  least realize it. Mr. Johnson came from a different world/time.

          His daughter however, should have seen/know what was coming, and acted much sooner than she did in my opinion.

          One has to do what one has to do sometimes in business.

          Also, please read what the CEO stated!

          • LSmith

            Oh come on, the Net has been around since at least 95-96 (as we know it)…the man was old, not blind.  I do agree that perhaps his daughter could have been better in her role, in that we agree.

            And yes, I did read what the CEO wrote…and it was perfect for not scaring the readers into leaving the franchise, lol!  It’s what she is paid to do.

  • Hausa84

    Dr. B – now this is you! Relevant and insightful. Please no more Dr. West vs. Tom Joyner nonsense….

  • Jamal Bradley

    One of the main problems we find in the black media is trying to find acceptance from the mainstream media, particularly in the financial area. What made Black communities so united and strong in the past was that we measured our growth and success according to what was relevant to our own situation. Now that we have Ebony/Jet comparing themselves to Newsweek and Vogue, of course they’re going to go to the highest bidder because their goal is no longer to contribute towards the development of the people but more towards the dollar.

    • http://www.facebook.com/people/Brian-Simmons/100001647540508 Brian Simmons

      Well said

    • Fresno Image

      most black people outta touch with real niggas we must teach not beat each other up–everybody wana be on the front line well who protects the rear

  • Anonymous

    oops– upside yo head

  • Phinesse Demps

    If Black Media is going to sell their product, they should at least OFFER to us first. The historical value of Ebony/Jet would be of great interest to a Quincy Jones, Denzel Washington, or Ms. O. They would have had no problem investing! We saw this happen when BET was sold….Now I have to decide do I renew my subscription or not!

    • SapphiresMomma

      PLEASE wake up!

      Oprah, (who has her own publication & is doing very well), Denzel, Q, and many other celibrities have know that some parts of Johnson Publications were for sale!

      Apparently they are not interested or they would have invested!

      Just because a person is black and perhaps wealthy is no reason to think they should invest in certain companies!!

      This is foolish, back woods, Uncle Remus, thinking and we need to stop with this type of small-nees! 

      I know you may mean well, but we must begin to THINK properly if we are to move forward.

      • Aaron

        Since you’re the voice of reasoning, Ms Know-it-all from every acute angle, did you invest in Johnson Publications? Speak up, you’ve dipped your “Aunt Annie” lips in everything else, speak up, tell the truth….Ms Blowhard!! Are you bucking for a listing in the Martindale Hubbell?

        • SapphiresMomma

          WOW!

          I knew that with this discussion some type of ignorance had to emerge!

          Just adding my opinions just as everyone else has done. This is a public forum.

          Please examine why you feel so insulted!

    • S’DAD

      I agree wholeheartedly!! But did Johnson Publications reach out to our influential and famous personalities? Did Johnson Publications schedule a luncheon/meeting to discuss the possibilities? I doubt it.

      • Brown Blaze Glo

        I’m dyin laughin over here at all these comments from folks who have NO IDEA what has been going on at JPC…don’t work there, don’t subscribe to their publications, don’t buy their products…but seem to know what they did and didn’t do to stay afloat.  *smh*

  • God’s_Angel

    This sad, but I look at it this way. Our children aren’t reading Ebony & Jet magazines. And the readership of both is declining. That’s why they sold out.

    Our children, & also many adults, are reading online media. So the message of black empowerment must come through these new channels that actually reach people who need to hear it the most.

    People believe what they see. And when society does not put diverse images of blacks on display, our children have a hard time believing that they can be something that they haven’t seen accomplished by someone who looks like them. Thank goodness for the new media. The online media that’s still black-owned, and actually reaches our children.

  • Rooseveltt104

    This came as a result of integration, we lost our will to do for our self.we wanted the easy way out. we did not want to put in that 15hr day. we like depended rather then independent
    we quit manging our money, we went for credit we could not afford. we bought our kids
    $200.00 shoes, when we could have bought the same shoes in bulk for $20.00. we must
    lose the old African chief mentality, the Europeans gave the African chief glass beads
    and loud colors and he was fascinated, and they took the whole island for themselves.
    sacrifice is the name of the game in the coming  years those that refuse to discipline
    themselves is going to fall into a class that has not been born yet. 

  • Ttisbac

     That’s really Sad. We say that we’re Stand up People but , we what to be excepted in White World. We long to have what He has . His Woman , His Neighborhood , We want to be Him ! Because he has Stolen everything You were suppose to be . Wake up NFL , NBA , etc. You’ve been had ! The tables have turned ! He Used To Want To Be You !

  • SapphiresMomma

    Dr. Watkins, Another “Let me Rile up the negros” title from you! Just why should it “bother” you so much that a black owned company would sell some parts of their company? Let me write that again THEIR COMPANY! Do you have any stock or other ownership in Johnson Publications? As you stated the CEO of the company made a statement: ” that the bank would only hold a minority stake and have a presence on the board.It was “very important that the company remain minority-owned,” she said, claiming that it “gives us the capital to move forward with the plans we’ve been working on — the continuing ‘rebranding’ of Ebony, which includes remaking the magazine’s digital platform; rebranding the pocket-sized Jet magazine, as it did with Ebony; and marketing the Fashion Fair cosmetics line more effectively.” Why do you have to put your negative spin on it? Frankly, Johnson Publications needed a “re-branding” in order to compete with the fast changing technology. They did their homework, and they are doing what they should be doing in order to stay in the game. This was a business move!  What is there to be so “sad” about” GET OVER IT!!!

  • Guest

    Well said! this information touches on so many issues for people of color in a nation/world that continues to marginalize the contributions and ablities of people of color. when we fall prey to the practices mentioned by Dr. Watkins, it manifests the self-fulfilling prophecy motif targeted by white supremacist models: “make them feel unworthy, so unworthy that they have to use our power, our intelligence to survive in our world.” in education, the capitalist, white male establishment controls the system by marketing their frameworks, saturating the market so that our survival is based on their definitions of survival, success, and upward mobility. we need every abled body citizen to combat this framework before it’s too late.

  • Guest

    Well said! this information touches on so many issues for people of color in a nation/world that continues to marginalize the contributions and ablities of people of color. when we fall prey to the practices mentioned by Dr. Watkins, it manifests the self-fulfilling prophecy motif targeted by white supremacist models: “make them feel unworthy, so unworthy that they have to use our power, our intelligence to survive in our world.” in education, the capitalist, white male establishment controls the system by marketing their frameworks, saturating the market so that our survival is based on their definitions of survival, success, and upward mobility. we need every abled body citizen to combat this framework before it’s too late.

  • http://www.facebook.com/people/Brian-Simmons/100001647540508 Brian Simmons

    All I can say is SAD

    • SapphiresMomma

      Mr. Simmons,

      Why is it so sad?

      It was a business move. What is the problem?

      • LSmith

        Because it is an ill-advised one, that’s why.

        • SapphiresMomma

          “ill-advised” ?

          How would you know this?

          Your thought process stems from “emotion”, not business, which affects far too many of us, unfortunately.

          • LSmith

            Um, sorry.  I am an Accounting Major…I assure you, there is no emotion in my statement.  Pure rational thinking is the foundation of business with emotional “gut checks” the realm of entrepreneurialism proper.  The fact is, the company did not “need” to sell out, just as T-Mobile does not “need” to sell.  But for the almighty dollar, sell they will.  As is business, thank you

          • SapphiresMomma

            Um, sorry. I am a successful business owner, and I happen to know the financial issues of Johnson Publications, and have for a few years now.

            Not to disrespect your “major” or knowledge (that is not where I am coming from), we seem to react from emotion and not from a business stance.

            Also, the company did not sell out.

            Do you know the history of Johnson Publications financial issues?

            It was a good business move.

            Check it out! 

            As for the “almighty dollar”, that is what we are in business to obtain. A solid financial base and revenues. Right?

          • LSmith

            Net Profit/Income, not “Revenue”.  (Income before expenses)..not to disrespect your “business ownership” experience.

            But yes, one goes into business to make profit, sure.  There is nothing wrong with this, it is the basis of capitalism, BUT, when a company holds market share in a significant amount (granted, in this case eroded), one thinks about more than just “profit”, but long term consequences as well.  There is a cost in loss of power with ANY buyout, and make no mistake, that is what this is, albeit in the beginning stages.

            Once Johnson Publishing is in a more dominant position in the market, JP Morgan Chase will simply buy up more of it.  Like I said elsewhere, this behaviour is NORMAL.  My calling it a buyout is just seeing it for what it is. 

          • Brown Blaze Glo

            Thank you for speaking some sense!  This was not the same as the BET sell, which was because folks wanted to profit.  This wasn’t even a SELL!  They’re JPC’s partners and the Johnson family is STILL the majority owner!  They were about to go UNDER.

          • LSmith

            Partner’s, lol  No, INVESTORS.  Majority owner? lol, For Now.

          • LSmith

            Um, sorry.  I am an Accounting Major…..I assure you, there is no “emotion” in my analysis.  Rational thought is the foundation of business, where emotional “gut checks” are the realm of entrepreneurialism proper, or, failed business (take your pick).  Quite frankly, the company did not need to sell in the same way that T-Mobile does not “need” to sell….but for the almighty dollar…sell, they will.  As is business.

          • Nardynard

            As a college major,you will learn that either equity or debt is a vehicle for companies to fund future growth. Most of the time operations may not generate enough cash for future projects like acquisitions. If you really want to learn apply there when you graduate

          • LSmith

            Your first two sentences are correct, I admit that.  But I’m sorry, I will not apply to a place being bought out, LOL! (If I understood your last sentence correctly)  Too turbulent.  Positions may be shed, especially if JP Morgan holds positions in other media companies. (this, I do not know)

          • Nardynard

            Too bad l smith, I know that you don’t understand . As a CFO of a medium sized company . I was curious to how you thought. Banks are not allowed by law to take majority stakes in investments. Do your homework. Johnson will thrive if people like you take your energy and make it better.. Good luck in your job search . We may cross paths

          • LSmith

            I find it hard to believe you’re a CFO when your communications skills are terrible.  Seriously, re-read what you just wrote to me and spot the errors (spacing, grammar, broken sentence, etc).  If you are a CFO, I KNOW your Controller does all the work, lol.  Hence, I see no need to respond.  On the Internet, a lot of people claim to “be” things.  Few people, actually are those things.

          • LSmith

            I find it hard to believe you’re a CFO when your communications skills are terrible.  Seriously, re-read what you just wrote to me and spot the errors (spacing, grammar, broken sentence, etc).  If you are a CFO, I KNOW your Controller does all the work, lol.  Hence, I see no need to respond.  On the Internet, a lot of people claim to “be” things.  Few people, actually are those things.

          • Nardynard

            When your resume comes across my desk, I will remind you of your comments. Your mouth will keep you unemployed.

          • Brown Blaze Glo

            But do you know about JOHNSON PUBLISHING COMPANY’S predicament?  Did you know they’ve had to sell their building?  Lay off half of their staff over the past few years?  This was hardly about makin “the almighty dollar.”  This was about KEEPING THE BUSINESS AFLOAT.

      • Bahati Sobukwe

        It is your perrogative and I understand this, but please tell me why you would call yourself “SapphiresMomma”?   I’m of the age to understand the significant of the “Sapphire” character in the television show, “Amos n’ Andy.  In yesteryears, calling a black woman “Sapphire” was a derogatory way of saying negative things about black women.  It took years for some black men to stop describing black women as ‘Sapphires”. 
         Even though it is none of my business–please humor me– and give me an answer to my curiousity.  Because I see you as a plant. 

        • SapphiresMomma

          ” Because I see you as a plant”

          A plant for what?

          Your words make you appear foolish.

          And you are right, it is none of your business, however I am Sapphires momma. I have two daughters, one is named Pearl and the other is named Sapphire. I am sure you must know, (since you are “of the age”)  what a pearl and a sapphire are, right?

          Strange you would go to the bottom rung, when there were so many other possibilities LOL!

          BTW way, why do you calll yourself BAHATI SOBUKWE?

          • Aaron

            Same reason you call yourself SapphiresMomma. Does her sperm donor call himself SapphiresPimpDaddy?

          • SapphiresMomma

            You are so ignorant that you do not really deserve a response. Unfortunately you do not know how ignorant you are.

            It is non thinking black people like you that we can no longer afford.

            But allow me to go there with you; does your momma’s sperm doner call himself your daddy?

          • Aaron

            LOL, just a bit of levity, but you haven’t any idea… “It is non thinking black people like you that we can no longer afford”.
            OMG, how I wish I were black in complexion. We were raised by our Black mother (neighbor) that gave us, my sister and I more love than our natural mother ever could. I made her a promise I kept. She is my heart and we love her very much, there isn’t anything that she wants or wishes, she has. She’s comfortable and well taken care of, my Mama!Aaron Steinberg, born a Jew but raised as a proud African-American.God bless you SapphiresMomma!

          • SapphiresMomma

            No matter what race/religion/color you are, your comments came off as being ignorant and low-rent! 

            You started the crap, ok?

            God bless you as well, Jewish/African America raised, black wannabe.

          • Asteinberg101

            “It is non thinking black people like you that we can no longer afford”.My brother walked in and read your response, he suggested……….CLICK!
            Where ignorance is tolerated, intelligence cannot prevail!

  • Anonymous

    People are missing the point here.This is just another media company devastated by the internet that happens to be Black. Most people don’t read magazines any more. Did Ebony/Jet even care to make apps so their magazines could be read on an Ipad or a Kindle? I can remember being proud  in High School to carry around a Jet or an Ebony in my backpack( I’m 45 now),but that type of media is becoming less and less relevant in the digital age. Ebony/Jet needs to have a better internet platform. Who wants to wait a month to read up on what’s happening? I don’t even subscribe to newspapers any more because I’m paying for yesterday’s news that I already read about on the internet before I went to bed. Therein lies the true problem with magazines and newspapers,REGARDLESS of content. Ebony/Jet need to step up their game and get into the internet age.

    • SapphiresMomma

      THANK YOU!!!!!

      Finally a voice with common sense and thought!

    • LSmith

      THIS.  I agree.

    • bubbles

      You are correct! someone asked me a while back if’ JET/ EBONY was still around?i grew up on jet and ebony!,it was the only magazine that celebrated us,and i loved it!they need to become modernized like you stated!God bless!

    • Brown Blaze Glo

      You do realize that EVERY suggestion you just made takes MONEY.  If you’re not subscribing to those publications, they don’t have the money to pay people to do all the things you named.

      • Anonymous

        I don’t know how “tech-savvy” your are but the costs are miniscule to put a book or magazine on an Ipad or Kindle. Both Apple and Amazon provide you with the conversion software for FREE. If you want to create your book or magazine in a “PDF” format,Adobe charges $800 (one time)  for the software. Both Amazon and Apple pay you 70% of the retail price for your book or magazine. Newsstands take 50% of the retail price for magazines. The people at Ebony/Jet are either incredibly stupid or incredibly lazy to give away part of the company for what any high school programmer can do for them in one afternoon.

        • LSmith

          LOL!  This *liked* 

        • Mayne

          You know your stuff.  Sounds they like they should have consulted with you to get ‘er done. 

    • Brown Blaze Glo

      You do realize that EVERY suggestion you just made takes MONEY.  If you’re not subscribing to those publications, they don’t have the money to pay people to do all the things you named.

    • Goldie G

      I agree with your response. Also has it occurred to anyone that we people of color desperately need a news program. We may be the only race that does not report the news and other items of interest from our points of view. I have been told by some that it is not economically feasible but that is really the only way we can bridge the informational gap with our own.

    • Bullywitfullys

      I peep game!

    • Guest

      I completely agree! magazine sales & subscriptions have been lagging for years now – the fact that its a Black periodicals mean nothing-all who do not keep up with the digital age are going to die out

  • http://www.facebook.com/profile.php?id=100001965975223 Charles Linder Floyd

    Dear Brother,
    Here at The New Kushite-Eschatological Theology Awakening Study Ministry,we would like to share with you and the world the one and only (specific-asset): which so-called Black/Afro-American, don’t want and can not be sold to the Japhethite press at any price.

    If we as a People would ever accept the TORAH/BIBLE message of, the JEW_J-ehovah’s E-ternal W-ay [WORD] T-ruth L-ife L-ight of the fact, that we haver never been a Nigger nor an Afro-American, but rather a Kushite since Adam/Noah/Ham/Kush the Kushite were Created by GOD. As an Afro-American, I have to look for my identity for US Citizenship on the wrong boat and then off master’s plantations. But as a Kushite, I start in the TORAH/BIBLE in Genesis 5:1-31 learning, that the Kushite dna is that of Adam and not, that of my Japhethite-Irish stock from Europe. 

    The JEW_ left cursings and blessings for the Kushite, which we have never been taught and will not be taught to us by Black-Academic, Preachers or Japhethite Preachers? Then who will teach the Li Wayne’s?

    This One (Specific-Asset) is carrying us into a union in the Great Tribulation Period with anti-christ army, Iran, Kush and Libya in Ezekiel 38:5. While you and the Japhethite-presses are writing about schoolyard brawls with Smiley/West, as to whether or not President Obama, should do for the “poor and needy not only in this Republic, but for the world?”

    Please join in the struggle in erasing the word Black from everything in our societies for its replacement as now, a Kushite. Then you can stop critiquing and start praising the Li Wayne, you and I helped to create, because now, we  would have given him and all Rappers new materials to write and rap.

    Starting with our song from Isaiah 19:23-25 GOD’S HIGHWAY, which will be bigger than MJ’s “we are the world.”Brother Dr. Boyce Watkins,  you hold the Fate of your People the Kushite, in your hands not the Japhethite-Bought-out Black-medias. 

    Checkout what, the JEW_ left for us and to the Kushite alone in Psalm 68:31(b). The Japhethite press can only write or not write about it, because the Black/Afro- American don’t want anything to do with it: if they have to become A Kushite in order to get it from GOD.
    SHALOM, Ambassador Charles Linder Floyd

  • http://www.facebook.com/profile.php?id=100001965975223 Charles Linder Floyd

    Dear Brother,
    Here at The New Kushite-Eschatological Theology Awakening Study Ministry,we would like to share with you and the world the one and only (specific-asset): which so-called Black/Afro-American, don’t want and can not be sold to the Japhethite press at any price.

    If we as a People would ever accept the TORAH/BIBLE message of, the JEW_J-ehovah’s E-ternal W-ay [WORD] T-ruth L-ife L-ight of the fact, that we haver never been a Nigger nor an Afro-American, but rather a Kushite since Adam/Noah/Ham/Kush the Kushite were Created by GOD. As an Afro-American, I have to look for my identity for US Citizenship on the wrong boat and then off master’s plantations. But as a Kushite, I start in the TORAH/BIBLE in Genesis 5:1-31 learning, that the Kushite dna is that of Adam and not, that of my Japhethite-Irish stock from Europe. 

    The JEW_ left cursings and blessings for the Kushite, which we have never been taught and will not be taught to us by Black-Academic, Preachers or Japhethite Preachers? Then who will teach the Li Wayne’s?

    This One (Specific-Asset) is carrying us into a union in the Great Tribulation Period with anti-christ army, Iran, Kush and Libya in Ezekiel 38:5. While you and the Japhethite-presses are writing about schoolyard brawls with Smiley/West, as to whether or not President Obama, should do for the “poor and needy not only in this Republic, but for the world?”

    Please join in the struggle in erasing the word Black from everything in our societies for its replacement as now, a Kushite. Then you can stop critiquing and start praising the Li Wayne, you and I helped to create, because now, we  would have given him and all Rappers new materials to write and rap.

    Starting with our song from Isaiah 19:23-25 GOD’S HIGHWAY, which will be bigger than MJ’s “we are the world.”Brother Dr. Boyce Watkins,  you hold the Fate of your People the Kushite, in your hands not the Japhethite-Bought-out Black-medias. 

    Checkout what, the JEW_ left for us and to the Kushite alone in Psalm 68:31(b). The Japhethite press can only write or not write about it, because the Black/Afro- American don’t want anything to do with it: if they have to become A Kushite in order to get it from GOD.
    SHALOM, Ambassador Charles Linder Floyd

  • http://www.facebook.com/profile.php?id=100001965975223 Charles Linder Floyd

    Dear Brother,
    Here at The New Kushite-Eschatological Theology Awakening Study Ministry,we would like to share with you and the world the one and only (specific-asset): which so-called Black/Afro-American, don’t want and can not be sold to the Japhethite press at any price.

    If we as a People would ever accept the TORAH/BIBLE message of, the JEW_J-ehovah’s E-ternal W-ay [WORD] T-ruth L-ife L-ight of the fact, that we haver never been a Nigger nor an Afro-American, but rather a Kushite since Adam/Noah/Ham/Kush the Kushite were Created by GOD. As an Afro-American, I have to look for my identity for US Citizenship on the wrong boat and then off master’s plantations. But as a Kushite, I start in the TORAH/BIBLE in Genesis 5:1-31 learning, that the Kushite dna is that of Adam and not, that of my Japhethite-Irish stock from Europe. 

    The JEW_ left cursings and blessings for the Kushite, which we have never been taught and will not be taught to us by Black-Academic, Preachers or Japhethite Preachers? Then who will teach the Li Wayne’s?

    This One (Specific-Asset) is carrying us into a union in the Great Tribulation Period with anti-christ army, Iran, Kush and Libya in Ezekiel 38:5. While you and the Japhethite-presses are writing about schoolyard brawls with Smiley/West, as to whether or not President Obama, should do for the “poor and needy not only in this Republic, but for the world?”

    Please join in the struggle in erasing the word Black from everything in our societies for its replacement as now, a Kushite. Then you can stop critiquing and start praising the Li Wayne, you and I helped to create, because now, we  would have given him and all Rappers new materials to write and rap.

    Starting with our song from Isaiah 19:23-25 GOD’S HIGHWAY, which will be bigger than MJ’s “we are the world.”Brother Dr. Boyce Watkins,  you hold the Fate of your People the Kushite, in your hands not the Japhethite-Bought-out Black-medias. 

    Checkout what, the JEW_ left for us and to the Kushite alone in Psalm 68:31(b). The Japhethite press can only write or not write about it, because the Black/Afro- American don’t want anything to do with it: if they have to become A Kushite in order to get it from GOD.
    SHALOM, Ambassador Charles Linder Floyd

  • http://www.facebook.com/profile.php?id=100001965975223 Charles Linder Floyd

    KUSHITES READ IT AND WEEP FOR OURSELVES

  • http://www.facebook.com/profile.php?id=100001965975223 Charles Linder Floyd

    KUSHITES READ IT AND WEEP FOR OURSELVES

  • Rev. Calvin

    To those of you who may have not be informed, allow me to let you in on an important fact, ” the dollar is not almighty, God is”.  We understand that business is business, and that to survive you have make concessions; it just saddens us to know that African Americans businesses can not succeed without imperialist controling the books. I wonder how long we as a people are going to keep the sign in the window,” Under Reconstruction”. 

    • Brown Blaze Glo

      What’s even sadder is that Black people stopped supporting JPC and they were left with few choices. 

      • SapphiresMomma

        You are right on point! With all the other competing media out here, we stopped supporting our own publications.  Like so many others I grew up with Ebony & jet magazines that were always on the coffee table in our home. We also supported all of the black owned newspapers, no matter if the news was “old” or not. My family would buy/support them because they were black owned and we wanted them to succeed. We can’t complain when we did nothing to help our black owned companies to stay afloat!

  • Anonymous

    We can learn a few things from the history of others; Sauk warrior Black Hawk and his people learned too late: don’t touch the quill, beware of pioneers or you may lose your medicine bag!

  • Phantasm67

    This is an excellet article from one of the best town criers around.  I appreciated your insight, Dr, and hope your words are received and considered by all the new – and old – entrepreneurs of the African American community who realize that ownership does,indeed,make THE difference in our society. 

  • Bahati Sobukwe

    This article reminds us that we don’t understand the power of the media and their negative effects on black culture. Well said!  Thank you!  

  • Nardynard

    I agree with sapphire. We need to support and invest in our businesses. There is nothing wrong with getting capital. It is better than debt. Lsmith you were learn that in a few years. Our businesses will survive and thrive with our support. How many of you go to the websites, the magazines are not trying to give you up to the minute news they are trying to give in-depth analysis on issues pertaining to us, in stead of complaining support your businesses and they will keep their majority ownership and the capital ba k. We cand especially you complain but you don’t even buy a dang subscription. Get off the complaining sidelines and into the game

  • Dwjenkins2

    Saying Nene Leakes and O’Neal are “empowerment speakers” is the same as saying Snookie of Jersey Shore is a life coach. 

  • Jazzup

    J P Morgan/chase bank is facing a law suit in Seattle for having a young man put in jail for 5 days because he tried to cash a check that Chase bank sent him for
    over 8k$. They say the check didnt look real…towed his infinity,it got auctioned off while he was in jail. This 28 year old has a home he has purchased, a good job and he was treated like a criminal because he is black…..just one more reason for me to boycott chase,ebony/jet.

  • E. Jacqueline Irons

    What kind of nonsense occured at the Atlanta school district?  These people call themselves educators?  They remind me of a child who sticks his hand in a powdered cookie jar with the powder all over his hands and face and says “No, I didn’t take any cookies.”  These cheaters didn’t realize that the strikingly high grades  – from so low, to so high would raise a red flag?  Ohhhhhhhhhh my, my, my.

  • http://www.thebatchelorpad.biz Michael_ingram25

    Nurredin makes an excellent point; I worked for Black media entities that were always steps behind on the technology tip; but sadly I didn’t need to know JP Morgan had bought a piece to know they had sold out.

    I have been a long time reader of both and having both mags editorially disintegrate from exposing the genocide done on Black men (syphilis) in Tuskegee to the July 4, 2011 sub – heading on the front page:

    COULD YOU BE WEARING…A STOLEN WEAVE?

    If/when they do catch up, a revamping of their editorial board would seem to be in order.

    • SapphiresMomma

      I agree.

      Your analysis is valid. I, too, felt saddened to see the stolen weave blurb on the cover of Jet. It seems that they feel they must market to a certain demographic,  (BET does the same in my opinion), and in doing so they miss the mark!

  • http://www.DryerBuzz.com DryerBuzz

    “On the female side, young black girls are seeing women like Nene Leakes
    and Shaunie O’neal (Executive Producer for “Basketball Wives”) being
    introduced as “empowerment speakers” at the Essence Music Festival.”

    What the hell?

    • celia white

      Some truly are. It is now more important than ever for parents to inform their children of what a true role model is and what shows will grab that all important viewer ratings. And then walk the walk so they can see it in effect. As more parents are too busy doing their own thing (work, work, extra work, going back to school, dating, socializing) children are left alone to entertain themselves and figure out what is really important.

  • Ced

    There have been numerous black-owned publications that have ceased due to financial issues.  The Johnson Family is fortunate to be able to get the financial resources to continue these internationally-distributed publications.  We all don’t know the specific terms or details of this transaction, so how can we say if they did the best thing or not? Hopefully the content of the Ebony and Jet publications will maintain the same relevancy and integrity as past issues. 

  • Anonymous

    America and the rest of the world are in the midst of tremendous anthropological changes that are cataclysmic in nature for all of humanity. As human beings we see these changes as sudden and explosive, but in fact every one of these events has been slowly moving at its own pace to dominate society. From the recent Arab uprising to the pending potential collapse of American democracy “its all been a long time coming”.

    From the information support for American Negroes in the days prior to World War II, to the media support for African Americans in the waning days of the 20th century; Black America’s acceptance of responsible support for this invaluable service has been weak and tenuous even in the best of economic times.

    Black newspapers received only marginal support even during those days when no white newpaper or magazine would publish anything about a Negro, except for any black on white crime event. World War II produced a support peak for black newspapers due to the fact that this was the only information channel available to the black communities concerning the status of black troop movements during the war. After the war Ebony magazine capitalized on this thirst for information about what other black people were doing around the country, and with the addition of the tabloidesque Jet magazine, Johnson grew into a publishing empire.

    Essence sold out to a white conglomerate several years ago, so it is not surprising to see Ebony and Jet following the likes of BET. So while we lament the loss of these icons in black history, as concerned African Americans we need to concentrate on bringing this new Internet technology into an effective position to provide the information service that our community so desperately needs. Instead of piling onto facebook and twitter along with the rest of the world, we need to create our own black information channels with information for African Americans, designed and compiled by African Americans, and owned by African Americans. (In this regard I am definitely channeling Malcom X!)

    In the coming years with the exploding growth of corporate power throughout the United States in every form of government, the African American component of American society will need trustworthy, serious, and secure communication channels if we are to have any hope of survival in 21st America. 

  • Devin

    One of the most insightful well thought out and written pieces with a strong message that I’ve seen in a long time!

  • Guest

    I don’t like what Ebony/Jet have become (mostly) so if this is the start of the death of them so be it. All the good black magazines die. Years ago there was emerge magazine and it was so good then it got sold and changed…etc I’m just not hyped about Black media anymore it sucks in many ways, its time for the younger generation to come up with something new & fresh, like there is a sister on facebook doing live book readings and a lot of people are responding – its time for something new…

  • Brownyee

    It seems to me that this is an opportunity for new Black owned media.  To become effective we need expertise in the digital area and this is what we need to encourage.

  • Mayne

    Like some of the posters here, I, too, grew up reading Ebony Magazine and JET.  Unfortunately, I’m having a hard time getting with the ‘new’ Ebony.  It’s like VIBE.  I see more of the f-word and other profanity than enough.  Ebony used to be classy, it was about something.  Now, in trying to keep up with the Joneses of the magazine world, they’ve become like the rest of the mainstream magazines- fluffy, celebrity driven and every other article seems to be about sex.  I don’t need to know that Tyrese and Taraji simulated sex but never had it in real life.  And the provocative poses?  C’mon Ebony!  You’re better than this.  At least you were.  But I guess when someone else is pulling the strings, like the writer said, you’ve no choice but to ‘stand down’ and do what you’re told because the power, and the money for that matter, now belong to someone else.