by Ayvaunn Penn, Your Black World
To read Dr. Boyce Watkins’ commentary on the Hallmark cards, please click here.
According to sales reports, black folks are not opposed to Hallmark’s Mahogany line of greeting cards especially made for African Americans. The ethnic designs have been something of a hit — enough to keep the line on the market. When it comes to their Father’s Day and Mother’s Day lines, however, reports say that people are having mixed feelings. “Happy Father’s Day, Mom” cards largely secluded to the Mahogany line are rubbing some people like Tonya Bryant the wrong way. Whereas Bryant has an appreciation for the cards because she gave both of her divorced parents Father’s Day greetings when she was growing up, it bothers her that Hallmark makes these cards primarily for the Mahogany line. Specifically, Bryant states: